7 Branding Guidebook Examples to Inspire Yours

If you’re feeling frustrated getting the attention of prospects, this may be the perfect time to use a powerful tool: motion graphics.

3

min read

Last updated

April 21, 2025

Many entrepreneurs are now reaping its benefits as it pushes the boundaries of storytelling and digital communication, ideal for today’s fast-paced marketing landscape. Harness this fantastic power by learning from the very best of the best motion graphic designers:


What is a Motion Graphics Designer?

A motion graphics designer is responsible for designing and creating animated graphics for various digital mediums. They use their creativity and technical skills to develop visually engaging content. A few examples include animated logos, typography, and illustrations. Motion graphic designers work with clients or creative directors to understand their vision. Their work can be seen in videos, presentations, websites, and other digital platforms, adding an element of visual interest and storytelling to the content.

Most motion graphics designers use the following software:

  • Blender
  • Adobe After Effects
  • Adobe Animate

Humanizing your brand is a great way to connect with your customers, and when you have a custom logo that’s simple and memorable, doing this is a breeze. Simplicity can translate to more visibility, more brand awareness, and more success. Plus, it can surely make you stand out from the competition, as a simple logo can be more difficult to copy or replicate.

1. Eva Cremers

If you’re looking to infuse your projects with a touch of whimsy and creativity, Eva Cremers is the motion graphics designer to follow. She has a knack for distilling complex concepts into their core elements and creating informative and engaging visuals.

Eva Cremers is an expert in creating custom illustrations and animations that perfectly capture the essence of a brand or message. Her attention to detail and commitment to crafting personalized designs that resonate with audiences is evident in every project she undertakes.

2. Marco Cheatham

With an impressive portfolio of work that spans a variety of mediums, including film, television, and advertising, Marco Cheatham is worthy of our attention. Sleek and polished designs, seamless animation, and a keen eye for detail characterize his signature style. If you want to elevate the production value of your projects, this is the motion graphics designer you need to check out.


In addition, Marco Cheatham regularly shares his knowledge and expertise with aspiring designers through tutorials, webinars, and workshops. He is an excellent resource for anyone looking to expand their skills and stay up-to-date on the latest advancements in motion graphics design.

Today, when everyone is exploring AI, from AI UI generator to AI painting generator and everything else in between, OpenAI has been at the forefront of AI research. In fact, it has published most of its work to foster collaboration and knowledge-sharing within the global AI community.


OpenAI Playground is an interactive platform that allows users to experiment with OpenAI’s models, including the renowned GPT-3. It provides a hands-on experience, enabling users to witness the capabilities of these models in real time.

About the author
Celeste Zosimo

Celeste Zosimo is an animator turned content writer. She specializes in topics about marketing and design. She's on a mission to make entrepreneurs enjoy.

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